Blank Canvas Kicks
The Design Your Own Keds Project Lets You Mix It Up
Design Your Own Keds customers can change features from stitching, to lining, to binding, to midsoles. Whatever the customer wants to personalize, Pro Keds customizable shoes have the ability to oblige.
Implications - Consumers of all ages have the opportunity to personalize their shoes, thereby creating a look unique to their own personality and interests. This also gives companies with the customizable feature a competitive edge over other popular brands, and simultaneously gives the companies free information on what the consumer’s interests are. From fashion, to vehicles, to electronic devices such as MP3 players or mobile phones, the customizable product has the potential to be a win-win situation for both consumer and company.