American shoe company Pro Keds has created a new and unique interactive shoe feature on their website called Design Your Own Keds. Customers are now capable of creating their own set of kicks with a new sense of freedom that other shoe companies have not reached yet. Pro Keds allows the customers to not only choose color, laces and prints -- it also allows customers to upload their own photos to be printed on the sneakers wherever they want if they do not already like the selection provided. Another feature for the Pro Keds customizable sneakers is the ability to apply text on the shoes with a word or phrase of the customers choosing.
Design Your Own Keds customers can change features from stitching, to lining, to binding, to midsoles. Whatever the customer wants to personalize, Pro Keds customizable shoes have the ability to oblige.
Implications - Consumers of all ages have the opportunity to personalize their shoes, thereby creating a look unique to their own personality and interests. This also gives companies with the customizable feature a competitive edge over other popular brands, and simultaneously gives the companies free information on what the consumer’s interests are. From fashion, to vehicles, to electronic devices such as MP3 players or mobile phones, the customizable product has the potential to be a win-win situation for both consumer and company.
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