Pringles Crunch Band is a new concept by the chip manufacturer to get you to rock out. The idea, inspired by Rock Band, consists of an app that you download to your mobile device that allows to pick an instrument to play. The chip can serve as an amplifier for this project. Users can unlock more instruments by scanning the bar code on the can.
Pringles Crunch Band combines low-tech (the chip can) and high-tech (the app) in a very interesting way. The app is available for both iPhone and Android.
Implications - Youth consumers have a strong desire to connect to video games in a more interactive way. The massive success of Rock Band has demonstrated this. Companies should seek out inventive ways for youth to engage with their brand and integrate it into their lives.
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Concept: Pringles Crunch Band
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Segment: Males, 18-55
Comparison Set: 19 similar articles, including: musical cakes, 26 rockin' musician-inspired shoes, and intuitive instruments.
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