Slamming Sound Apps
Pringles Crunch Band combines low-tech (the chip can) and high-tech (the app) in a very interesting way. The app is available for both iPhone and Android.
Implications - Youth consumers have a strong desire to connect to video games in a more interactive way. The massive success of Rock Band has demonstrated this. Companies should seek out inventive ways for youth to engage with their brand and integrate it into their lives.