The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
Katherine Pendrill — June 1, 2017 — Lifestyle
References: ussoccer & metroweekly
In honor of Pride Month 2017, the US national soccer teams will be sporting colorful new jerseys. Created as part of a partnership with the organization 'You Can Play,' the new jerseys make a powerful statement about the importance of inclusivity in sports.
For the entirety of Pride Month 2017, the men's and women's national soccer teams will wear colorful new uniforms decorated with rainbow-hued numbers. The special jerseys were specifically designed for an ongoing campaign with You Can Play to end homophobia and transphobia in sport -- both of which remain ongoing issues in soccer and other professional sports.
Available in both a red and white version, the colorful jerseys are also available for fans to own via the US Soccer Store.
For the entirety of Pride Month 2017, the men's and women's national soccer teams will wear colorful new uniforms decorated with rainbow-hued numbers. The special jerseys were specifically designed for an ongoing campaign with You Can Play to end homophobia and transphobia in sport -- both of which remain ongoing issues in soccer and other professional sports.
Available in both a red and white version, the colorful jerseys are also available for fans to own via the US Soccer Store.
Trend Themes
1. Colorful Sports Jerseys - Opportunity for sports apparel brands to create inclusive and diverse products that celebrate different communities and causes.
2. Inclusivity in Sports - Potential for organizations and teams to promote inclusivity in sports, creating a more welcoming and accepting environment for all athletes.
3. Campaigns Against Homophobia and Transphobia - Chance for organizations to collaborate with sports teams and raise awareness about the ongoing issues of homophobia and transphobia in professional sports.
Industry Implications
1. Sports Apparel - Sports apparel brands can explore creating inclusive products that promote diversity and support different communities and causes.
2. Sports Organizations - Sports organizations can implement initiatives to promote inclusivity and diversity within their teams and events.
3. Advocacy Organizations - Advocacy organizations working towards ending homophobia and transphobia can partner with sports teams to raise awareness and drive change in professional sports.
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