Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities

By: Mishal Omar - May 31, 2016
References: highsnobiety & hypebeast
In honor of June's LGBTQ history month, sport design company Adidas has launched a pride clothing collection that will celebrate LGBTQ communities.

Entitled the 'Pride Pack,' the pride clothing collection comes in a variety of options including hats, t-shirts, track pants, backpacks and two different styles of shoes. The clothing is vibrant while also maintaining the similar styles that Adidas adopts in most of its sports-related clothing. Each item has either a black or white backdrop with a splash of rainbow colors which represents the LGBTQ rainbow flag.

The collection helps put Adidas on the right side of history by celebrating diversity and makes a statement to help denounce recent policy decisions that negatively affect many people within various LGBTQ communities in the United States.