Thanksgiving is almost here and to celebrate, New York-based ad agency DeVito/Verdi has come up with an amusing ad for Price Chopper.
In the video, a mother prepares to bring out a Thanksgiving meal for her family, informing her family that she made cheap meat, starting with cheap cheese and cheap crackers, cheap cranberry sauce, cheap yams and for dessert, the cheapest pie she's made. The mom's dad kisses his daughter's hand and says that his daughter is the cheapest. To which, the mother replies "I learn from the best."
The ad reinvents the reputation of discount grocers that stereotypically stock poor or bad quality meat and supplies, revealing that you never have to sacrifice your standards for good quality foods even if you shop at Price Chopper.
Stats for Ironic Grocery Discount Ads
Trending: Older & Average
Research: 722 clicks in 125 w
Interest: > 3 minutes
Concept: Price Chopper
Related: 90 examples / 69 photos
Segment: Neutral, 35-55+
Comparison Set: 33 similar articles, including: personal photo books, culturally-confusing doll photos, and eclectic cork tree displays.
Ironic Grocery Discount Ads
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