This Provocative Wine Ad Promotes Premier Estates' #TasteTheBush Campaign
References: premierestateswine & thedrinksbusiness
This provocative commercial for Premier Estates Wine's #TasteTheBush campaign presents a double entendre for the term "bush." While the ad aims to promote the wine -- which supposedly tastes like the natural landscapes of Australia -- this commercial hints that the term also represents a female's anatomy.
The commercial features a woman discussing how delicious the wine is and adds in that it is a great price. After she takes a sip of the wine, she says "Australia practically jumps out of the glass. In fact some say you can almost taste the bush." At the precise moment she says these words, the glass of wine is intentionally placed directly in front of the woman's hips.
The imagery is a cheeky play on words while still representing the great-tasting wine. This Premier Estates Wine campaign might be pushing the envelope a bit, but it is nonetheless intended to make audiences laugh.
The commercial features a woman discussing how delicious the wine is and adds in that it is a great price. After she takes a sip of the wine, she says "Australia practically jumps out of the glass. In fact some say you can almost taste the bush." At the precise moment she says these words, the glass of wine is intentionally placed directly in front of the woman's hips.
The imagery is a cheeky play on words while still representing the great-tasting wine. This Premier Estates Wine campaign might be pushing the envelope a bit, but it is nonetheless intended to make audiences laugh.
Trend Themes
1. Provocative Advertising - Disruptive innovation opportunity: Explore unconventional and provocative messaging strategies to capture attention and engage audiences.
2. Humor in Marketing - Disruptive innovation opportunity: Incorporate humor into marketing campaigns to create a memorable and positive brand image.
3. Subtle Suggestive Imagery - Disruptive innovation opportunity: Utilize subtle suggestive imagery to create intrigue and generate buzz around a brand or product.
Industry Implications
1. Wine & Spirits - Disruptive innovation opportunity: Embrace unconventional and provocative marketing tactics to differentiate wine brands in a crowded market.
2. Advertising & Marketing - Disruptive innovation opportunity: Encourage creativity and explore unconventional approaches in advertising to capture audience attention and increase brand awareness.
3. Entertainment & Media - Disruptive innovation opportunity: Explore the use of humor and provocative messaging in entertainment and media to generate audience engagement and buzz-worthy content.
3.9
Score
Popularity
Activity
Freshness
