Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Modern Updated Football Boots

adida Presents the Modernized Tonal Predator 24 Shoe

— January 18, 2024 — Fashion
adidas Originals introduces a new take on the classic Predator 24 football boot, which was originally released back in the early 90s. It gathered attention on the field and earned its recognition as one of the most notable football boots, having been worn by athletes including David Beckham.

This time, it is emblazoned with a visually striking look defined by bold tones and bright accents. Some of the original elements from the first Predator shoe are retained with a lightweight design that was seen in the Predator 30 and Predstrike. The latest officially dropped yesterday and features a colorway palette of black, red, and white. Other accents include the bright yellow tone that is dominant on the tongue.

Image Credit: adidas Football
Trend Themes
1. Updated Football Boots - The modernized tonal Predator 24 shoe is a visually striking take on the classic football boot with bold tones and bright accents.
2. Retained Original Elements - The lightweight design seen in previous Predator models, including the Predator 30 and Predstrike, is retained in the updated Predator 24 shoe.
3. Colorway Palette - The officially dropped Predator 24 shoe features a colorway palette of black, red, and white, with bright yellow accents on the tongue.
Industry Implications
1. Sports Equipment - The modernized Predator 24 shoe offers an opportunity for disruption in the sports equipment industry with its visually striking design and retained lightweight features.
2. Athletic Footwear - The updated Predator 24 shoe introduces a new take on football boots, creating disruption in the athletic footwear industry with its bold tones, bright accents, and colorway palette.
3. Fashion and Apparel - The visually striking design of the modernized Predator 24 shoe presents a disruptive innovation opportunity in the fashion and apparel industry, bridging the gap between sportswear and style.
6.8
Score
Popularity
Activity
Freshness