The Prada SS11 Eyewear Lookbook displays the collection in an innovative way. Instead of sticking to the standard photographed images of models wearing fancy sunglasses, the collection has been dressed up by three creative illustrators in this series.
Each image is a remarkable piece of art, from watercolor sketches to chimera fashion moguls. The brilliant trio behind this colorful lookbook is Marcela Gutierres, Andrea Tarella and Ivo Bisignano
Implications - With photography becoming commonplace as a method for the fashion industry to market their wares, consumers have become apathetic to standard photograph lookbooks. Corporations in industries that often utilize photography may benefit from advertising campaigns which feature traditional artwork as it will set them apart from their competitors.
Stats for Haute Watercolor Lookbooks
Trending: Older & Buzzing
Research: 24,498 clicks in 271 w
Interest: 4 minutes
Concept: Prada SS11 Eyewear Lookbook
Related: 124 examples / 95 photos
Segment: Females, 18-55
Comparison Set: 45 similar articles, including: sensual watercolor illustrations, winsome watercolor couture, and surreal watercolor illustrations.
Winsome Watercolor Couture
Sensual Watercolor Illustrations
Surreal Watercolor Illustrations
Psychadelic Femme Illustrations
Watercolor Fashion Sketches