Fast Food Flatbread Hybrids
The ingredients for the Poutine Pizza are rather simple and straightforward: pizza dough, gravy, cheese curds and french fries. What makes this Poutine Pizza so extraordinary is that each bite will allow one to enjoy the best of both worlds.
Implications - Businesses that innovate by combining two popular concepts or items to create one single product will likely appeal to a consumer group that is willing to try new things. Consumers from two different groups will be more likely to appeal to products that reflect a multitude of their personal preferences and tastes.