Dolce & Gabbana’s Pour Homme Pour Femme fragrance campaign follows the growing obsession among designers with feature films. Many of the world’s fashion labels have managed to display their collections in under 3 minutes, all with exceptional detail and artistic direction. The Italian brand has taken this obsession one step further.
While most of these films showcases clothes only, the Pour Homme Pour Femme short brings perfume into the mix. The black and white Sicilian wedding scene is laced with model Laetitia Casta’s undercover romance. Her convertible-bound ventures throughout scenic mountains are romantic and sultry, themes that are often present in Dolce & Gabbana lines.
Best of all are the natural family elements, seen in the smiling exchanges between the faux wedding guests and Dolce & Gabbana’s Fall/Winter 2012 lookbook.
Stats for Couture Frangrance Films
Trending: Older & Chilly
Research: 1,034 clicks in 192 w
Interest: > 3 minutes
Concept: Pour Femme Pour Homme
Related: 61 examples / 47 photos
Segment: Females, 12-35
Comparison Set: 22 similar articles, including: fragrance-filled postcards, anatomically illustrated scents, and fairy tale-inspired cosmetics.
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