In light of the catastrophic tsunami that turned Japan upside down last year, the tourism industry has seen a 36% drop, so the ‘Post from Japan’ app looks to bring back the visitors by showing how beautiful the country still is.
Citing expensive Internet bandwidth in foreign countries as the reason pictures taken by phone do not get instantly uploaded, the Post from Japan initiative works by a "pay with a post" system. Grabbing Internet off the government network, a posting of a picture enables you three minutes of Wi-Fi. The more likes on a picture, the more minutes of Internet you are gifted with. Anybody already in Japan can be the country’s ambassador. The campaign hopes to bump recent and more relevant photos of Japan up on its Google Images search results, to wash away old relief-centered images that depress tourism.
The campaign highlights how online research of a potential vacation spot can be powerfully wrong, and how the help of Facebook and other social media platforms can remedy a tainted reputation.
Stats for Tourist-Attracting Smartphone Campaigns
Trending: Older & Mild
Research: 893 clicks in 204 w
Interest: 1.3 minutes
Concept: Post From Japan App
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: disaster donation apparel, efficient edible packaging, and charitable law jewelry.
Tourist-Attracting Smartphone Campaigns
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