This Limited-Edition Portobello Road Gin is Made with an Infusion of Asparagus
References: thedrinksreport & thedrinksbusiness
Notting Hill-based gin brand Portobello Road created this limited-edition of asparagus-infused gin. This creative new gin is distilled with the vegetable asparagus, which was hand-picked picked from the Cambridge area this past June.
The asparagus gin, which is named Directors Cut was created using only the thinnest pieces of asparagus due to the intense flavor. Along with the asparagus, the gin contains numerous botanicals such as orange peel, casia bark and gentian root.
The aromatic and flavorful gin was carefully crafted by master blender Jake Burger. Directors Cut is set to hit shelves for consumer purchase in October 2015. This limited-edition bottle of gin is set to release only 1,000 units. This unique version of Portobello Road's dry gin is a creative way to combine veggies and booze in one cohesive collaboration.
The asparagus gin, which is named Directors Cut was created using only the thinnest pieces of asparagus due to the intense flavor. Along with the asparagus, the gin contains numerous botanicals such as orange peel, casia bark and gentian root.
The aromatic and flavorful gin was carefully crafted by master blender Jake Burger. Directors Cut is set to hit shelves for consumer purchase in October 2015. This limited-edition bottle of gin is set to release only 1,000 units. This unique version of Portobello Road's dry gin is a creative way to combine veggies and booze in one cohesive collaboration.
Trend Themes
1. Veggie-infused Spirits - The trend of infusing alcoholic spirits with vegetables offers a unique and innovative way to create new flavor profiles.
2. Limited-edition Collaborations - Collaborating with other brands or ingredients to create limited-edition products is a disruptive innovation opportunity for companies in the alcohol industry.
3. Craft Distilling - The rise of craft distilling allows for experimentation and innovation in creating unique and specialty spirits like asparagus-infused gin.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore the trend of vegetable-infused spirits to create new and unique products.
2. Food and Beverage - The food and beverage industry can collaborate with alcohol brands to create limited-edition products that appeal to customers seeking unique flavor experiences.
3. Hospitality - The hospitality industry can showcase and offer vegetable-infused spirits as a unique selling point for their bars and cocktail menus.
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