Savoy Hotel’s Beaufort Bar Provides a Fun Visual of Its Drinks

By: Meghan Young - Oct 27, 2014
References: fairmont & designtaxi
The Beaufort Bar at Savoy Hotel offers a fun pop-up menu for its cocktail list, making the experience of ordering a drink much more visually informative. Just like the meals they often accompany, cocktails can easily benefit from illustrative accounts other than words. After all, presentation is key, especially in finer establishments.

In the case of this pop-up menu, the drinks are accompanied by stunning scenes that elevate the ingredients and flavors in a creative way. Designed by London-based paper engineer and illustrator Helen Friel and Joe Wilson, the pop-up menu is as entertaining as it is informative. In spite of the medium chosen, there is nothing childish about the pop-up menu, it is simply creative.