These Popcorn Packages Reveal Anthropomorphic Stereotypes

By: Mishal Omar - Jan 31, 2017
References: bandb-studio & packagingoftheworld
The London Popcorn Company is offering a new collection of popcorn packages that feature imagery designed to be reminiscent of the stereotypical characters that can be found in London, England.

The collection is offered in four different flavors that include Caramel & Espresso, Sour Cream and Black Pepper, Lightly Salted and Sweet & Salty – each represented by its own color scheme on the packaging. Each individual flavor is also represented by an anthropomorphic animal that was designed to look like London stereotypes -- a cat dressed as a businessman, a squirrel dressed as a construction worker, a deer pushing its child in a stroller while exercising and a fox that looks like an older gentleman.

These popcorn packages were made to ensure that they are able to stand out among similar products in the market.