Essentially a McDonald's Quarter Pounder burger, this interesting combo piece replaces the bread buns with Pop Tarts. Combining a sugary sweet pastry with meat, tomatoes and lettuce is definitely an idea which may revolt lovers of either junk food. Check out the featured gallery and see this interesting Pop Tart Quarter Pounder burger for yourselves.
Implications - The health-conscious movement has begat an underbelly of consumers who explicitly reject those values in favor of more hedonistic pleasures. These consumers are very much about the present and satisfying their senses. Companies should consider creating a line of products that appeal to the hedonist.