This Pop SS 2012 editorial is a stunning experimentation on art and fashion wrapped up in a world set in the future. Mostly covered in splatters of paint, the photo shoot is comprised of images that look like they belong in an art gallery.
Shot by photographer Daniel Sannwauld, the editorial features beautiful model Joan Smalls as she peeks through rainbow streaks of paint. The result is a mysterious series filled with a somewhat dark ambience that will leave you wanting more. The rest of the Pop SS 2012 shoot includes modern looks like dresses made with transculent and reflective materials styled by Tamara Rothstein.
Take a look at the Pop SS 2012 photo shoot to see what may lie ahead for the future of the fashion world.
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Concept: Pop SS 2012
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Segment: Females, 18-55
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