We are all aware of the big shift from printed books to electronic books in the past few years, but if it were up to author Lawrence Watt-Evans, another form of publishing to people would increase in popularity -- writing on coffee mugs. The book is called the Ethshar serial, and he quotes "instead of posting his chapters on the web, where anyone can read them for free, I'll be distributing the story on mugs, one page per mug, a new page every day."
This is not only a very creative way to showcase your work and gain exposure, but it's a great method of increasing sales. With one chapter on each mug, people will have to pay up to 3,000$ to finish the book, with each coffee mug from cafepress.com priced at 12.99$ each.
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