90% of the fun of riding a unicycle is recovering from the scrapes, bumps and bruises obtained while learning to ride them. The SBU (Self Balancing Unicycle) is a one-wheeled Segway, thereby doing away with the challenge of riding a unicycle altogether.
Implications - The increase of eco-conscious consumers has resulted in more outdoor activity. Consumers are eager to reconnect with nature and exercise or play sports rather than engage with technology. Companies can cater to these physically active consumers by manufacturing innovative new outdoor products that can be branded as a reaction against the digital age.