Patrick Winfield Uses Old-School Photography for a Big Effect
Using upwards of 40 Polaroids per collage, these collection of images amount to a beautiful display of the great use of Polaroid composites. So get out those old Polaroid cameras, it will be, as I always suspected, totally worth it.
Implications - Consumers have a strong desire to return to the past. This desire stems from fear and uncertainty about the future and a comforting sense of nostalgia that the past represents. By appropriating elements fromt he past, companies can form a deeper connection with this group.