By: Bianca Bartz - Published: Apr 2, 2008 • References: poifriend is a GPS tagging community based in Toronto, Canada, that aims to connect people based on interest and location.

"Most users agree that many standard POIs pre-loaded on your GPS device are either out-of-date, incorrect, missing, and not personally relevant," the site says. was created to act as "An environment where the community builds content from 'bottom-up' to benefit everyone."

POIfriend, which stands for point-of-interest, covers a broad range of interests including Arts & Entertainment, Attractions & Events, Business & Industry, Family & Friends, Food & Beverage, Health & Fitness, Real Estate, Shopping, Sports and more.

Companies like Ford and Denny's use it to promote their businesses, by making it easy to pinpoint individual locations. Not surprisingly, the highest rated POI at the moment is Tim Hortons Stats for GPS Tagging Communities Trending: Older & Chilly
Research: 1,940 clicks in 425 w
Interest: 4 minutes
Concept: GPS Tagging Communities
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: women-centric festivals, rugged training scooters, and anti-wrinkle skincare sticks.