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When tasting vino, the color is often as important to note as the flavor, and this very fact has influence the way Plural Wine packaging functions. Brand Session is behind the bold new look of the bottled beverage, inspired -- believe it or not -- by interior design.

Each make of the fermented grape drink has been paired with a Pantone paint chip that fits the flavor. The overall image created thus reminds the drinker that wine is about so much more than taste, bringing the senses of smell of course sight into the mix. Incorporating the makers' traditional bull logo on a much smaller scale, the refreshed Plural Wine packaging gives the alcoholic drink a brilliant spirit that appeals to the modern consumer.