The days of going through baby clothes like crazy may be over thanks to Plum Gear. Plum Gear is a San Francisco-based startup that describes itself as the "Netflix of baby clothes."
In case you haven't already guessed, Plum Gear rents out baby clothes to parents. The clothes come in batches of two or seven, and parents have up to three months to keep the clothes. The clothes are all cleaned using organic detergent, and stained clothes are taken out of rotation and donated to children in foster homes.
With the rate that children grow, buying them clothes is usually a temporary solution to a permanent problem. I wouldn't be surprised to see Plum Gear achieve great success among a new generation of Web-savvy and cost-conscious parents.
Stats for Rentable Baby Clothes
Trending: Older & Mild
Research: 2,297 clicks in 253 w
Interest: 0.9 minutes
Concept: Plum Gear
Related: 38 examples / 29 photos
Segment: Neutral, 0-55+
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