Business before pleasure. That's the way it should be, right? Not any more, say the revolutionary folk at Volkswagen who have encapsulated a new working attitude in this Volkswagen Passat commercial.
The Passat's roof rack will handle the surfboard with ease, and the front seats offer ample leg room to make in-car dressing easy, even if your elbow does sound the horn just before your trousers are fully up. And all this before 8:30 in the morning! The new Passat, they say, helps us indulge in plenty of pleasure before business begins.
So what kind of pleasure can one indulge in before a typical day at the office? With a 9am start, there's a small but very viable window of opportunity waiting to be grasped. With next to no road traffic, and a fresh, up-and-at-them morning mindset, who knows where you could be 10 minutes before you're due in?
I'm sure even with a new saloon, I wouldn't manage a quick safari before work every day, but perhaps we can all take a hint from the Volkswagen Passat ad and "carpe dium" a little more, and put pleasure before business. And if it works, "passat on"...
Stats for Pleasure-Promoting Carvertising
Trending: Older & Chilly
Research: 648 clicks in 264 w
Interest: > 3 minutes
Concept: Pleasure Before Business
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: top 60 wellness trends in may, modern cuckoo clocks, and pride clothing collections.
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