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This Playstation PSP Campaign Promises to Completely Captivate Kids

By: Amelia Roblin - Published: • References: tbwa.es & adsoftheworld
There are many ways why a parent would rather not have his or her child completely engrossed in a video game, but given that this is what unfailingly occurs when a kid picks one up, this Playstation PSP campaign strives to capitalize on the inevitable consequence.

Only two ads make up this series by the TBWA\ESPANA of Madrid, but there easily could have been more. The images depict a pair of young boys, each undergoing medical attention without an obvious awareness of it occurring. In the first one, a nurse administers a needle into the child's arm, and in the second, the lad's mother disinfects a cut on his knee with an alcohol swab. Both acts would generally cause a kid to writhe and scream, but this Playstation PSP campaign shows how this heaven-sent gadget can actually placate them. Stats for Preoccupied Gamer Prints Trending: Older & Chilly
Traction: 1,150 clicks in 154 w
Interest: 2.1 minutes
Concept: Playstation PSP Campaign
Related: 49 examples / 38 photos
Segment: Neutral, 4-55
Comparison Set: 18 similar articles, including: crude alcohol advertising, bikini-clad corn campaigns, and deathly companion campaigns.