There are many ways why a parent would rather not have his or her child completely engrossed in a video game, but given that this is what unfailingly occurs when a kid picks one up, this Playstation PSP campaign strives to capitalize on the inevitable consequence.
Only two ads make up this series by the TBWA\ESPANA of Madrid, but there easily could have been more. The images depict a pair of young boys, each undergoing medical attention without an obvious awareness of it occurring. In the first one, a nurse administers a needle into the child's arm, and in the second, the lad's mother disinfects a cut on his knee with an alcohol swab. Both acts would generally cause a kid to writhe and scream, but this Playstation PSP campaign shows how this heaven-sent gadget can actually placate them.
Preoccupied Gamer Prints
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