Playboy in Argentina recently created a fun, innovative way for its readers to "earn" themselves a bit of nudity. The Playboy Mariana Diarco site had readers eagerly singing to see a racy image of Mariana Diarco, a famous groupie who had an affair with a rock star. If you're not sure who Mariano Diarco is, according to AdWeek, she is the Argentinian version of Carmen Electra.
The Playboy Mariana Diarco app was released in conjunction with the issue's Mariana Diarco issue and created with the help of Grey Buenos Aires. On the site, visitors had to sing "like a rock star themselves," says AdWeek, to see Diarco reveal some skin. Check out the video here to see men belting it out for some eye candy.
Stats for Song-Induced Striptease
Trending: Older & Warm
Research: 4,358 clicks in 235 w
Interest: > 3 minutes
Concept: Playboy Mariana Diarco
Related: 59 examples / 45 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: naughty gentlemen's apps, 23 playboy creations, and periodical cushion protectors.
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