PlayAway Audio Books

By: Angela Lowe - Published: Aug 24, 2006   Updated: May 31 2011 • References: gizmodo & gushmagazine
PlayAway Books are like little iPods that contain books such as John Grisham's "The Broker" and Dan Brown's "The Da Vinci Code". They come with ear buds and a lanyard to wear around your neck so people can still see what you're reading or in this case listening to. I'm still a fan of regular books, but these would be good for traveling.

Implications - Consumers are constantly looking for methods of entertainment which are easy to transport. E-readers and products like this PlayAway Audio Book are popular for their compact and light qualities, which allow them to be transported easily. The tech industry will continue to see a surge of miniature modes of entertainment which busy consumers can easily carry and use. Stats for PlayAway Audio Books Trending: Older & Average
Research: 8,820 clicks in 509 w
Interest: 1.5 minutes
Concept: PlayAway Audio Books
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
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