Swedish brand Minimarket creates its most advanced shoe ever, the 'Pleat Pump.' To make the shoe, a suede material is hand-pleated and draped over the shoe's skeleton. The colors it comes in include sand and black, which seem to alter whether the shoe looks like a shell, the stern of a boat or candy. The design is eccentric enough for fashion icon Bjork who is known to carry the boot version.
The quality and creativity of this shoe is not a surprise from the proudly short and curly haired women at Minimarket. The brand won Newcomer of the year in 2007 and designer of the year in 2010. The shoes are sold in stores across Europe, the United States, Australia and parts of Asia.
Stats for Hand-Pleated Platforms
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Research: 5,172 clicks in 207 w
Interest: 2.7 minutes
Concept: Platform Pleat Minimarket1
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: contemporary cinderella kicks, sporty ballet shoes, and festively fringed footwear.
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