The tobacco companies know to get kids started while they're young, so why not take that same concept and apply it to something conducive to environmental good like this Plastic Planet children's book? Detailing the excessive use of plastics by consumers, Plastic Planet aims to promote awareness at an early age to ensure that future generations don't repeat the irresponsible mistakes of people decades ago.
Even if you aren't a fan of stories with obvious beat-them-over-the-head messages, you can still enjoy Plastic Planet's story about three aliens leaving their planet and surveying Earth to see whether it's suitable for their migration.
Implications - Consumers are more readily willing to spend money on children because they idealize them as hope for the future. As such, even cash-strapped consumers will splurge on products they feel will better their offspring. Corporations may consider releasing a line of child-centric products as a way to generate revenue.
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Research: 1,235 clicks in 248 w
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Concept: Plastic Planet
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Segment: Neutral, 4-18
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