Eco-Conscious Children's Books
Even if you aren't a fan of stories with obvious beat-them-over-the-head messages, you can still enjoy Plastic Planet's story about three aliens leaving their planet and surveying Earth to see whether it's suitable for their migration.
Implications - Consumers are more readily willing to spend money on children because they idealize them as hope for the future. As such, even cash-strapped consumers will splurge on products they feel will better their offspring. Corporations may consider releasing a line of child-centric products as a way to generate revenue.