There are a few things that stand out right away about this Planters NutMobile, but aside from its nutty exterior it also boasts some incredible eco properties.
Designed to run on peanut oil modified biodiesel, the Planters NutMobile also features "a wind turbine, solar panels, LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn," according to the New York Times. It is one seriously green peanut machine.
Implications - It's hard to imagine that this nutty automobile wouldn't be able to put a smile on the face of anyone who saw it. As far as creative and quirky marketing strategies go, this one is a definite winner.
Stats for Nutty Peanut Automobiles
Trending: Older & Chilly
Research: 1,366 clicks in 269 w
Interest: 4 minutes
Concept: PLanters NutMobile
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: chocolate-covered cars, sci-fi-inspired cars, and high-tech eco roadsters (update).
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