The gorgeous Plant for the Planet ads are not only pieces of art, but they also a clever way to direct the world’s attention towards the importance of planting more trees. The advertising group Legas Delaney beautifully executed a green campaign by using tree leaves as canvasses.
With the tagline "Every leaf traps CO2," Plant for the Planet wants to encourage people to donate a tree. In order to illustrate the correlation between leaves and CO2, the agency digitally carved designs into leaves, which literally show how CO2 is released into the environment; for instance, an airplane flying in the sky.
Beautifully colored and created, the Plant for the Planet ads use art to raise awareness about an important issue.
Stats for Green Canvas Campaigns
Trending: Older & Average
Research: 3,336 clicks in 225 w
Interest: 2.6 minutes
Concept: Plant For The Planet Ads
Related: 52 examples / 40 photos
Segment: Neutral, 4-55
Comparison Set: 19 similar articles, including: maned hairbrush marketing, 40 forms of phallic advertising, and cutaway leaf campaigns.
Green Canvas Campaigns
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