PriestmanGoode Thinks of the Planet When Revolutionizing Cabin Service
References: designmuseum.org & dezeen
It is hard to get on an aircraft, receive a plane meal, and not think of all the single-use plastic that went into curating and catering the experience. PriestmanGoode seeks a guilt-free solution to assist airlines in making greener choices when it comes to their in-flight services. Given the magnitude of travel and the long flights, this is surely going to instill change.
Whereas the traditional plane meal relies on plastic forks, un-reusable trays, and excess packaging, PriestmanGoode — an industrial design studio, swaps these harmful materials for "ground coffee beans and rice husk" that prove to be functional, as well as having greater aesthetic appeal.
The venture to reimagine the conventional plane meal and other cabin service features is part of a sustainability-focused exhibition at the Design Museum in London. It is titled 'Get Onboard: Reduce. Reuse. Rethink.'
Photo Credits: PriestmanGoode
Whereas the traditional plane meal relies on plastic forks, un-reusable trays, and excess packaging, PriestmanGoode — an industrial design studio, swaps these harmful materials for "ground coffee beans and rice husk" that prove to be functional, as well as having greater aesthetic appeal.
The venture to reimagine the conventional plane meal and other cabin service features is part of a sustainability-focused exhibition at the Design Museum in London. It is titled 'Get Onboard: Reduce. Reuse. Rethink.'
Photo Credits: PriestmanGoode
Trend Themes
1. Sustainable Airline Catering - PriestmanGoode's eco-friendly plane meals disrupts the traditional single-use plastic catering in airline industry, paving the way for greener alternatives.
2. Alternative Packaging Materials - PriestmanGoode's use of ground coffee beans and rice husk as packaging materials disrupts the reliance on plastic trays and excess packaging, opening opportunities for alternative and more sustainable materials in packaging industry.
3. Sustainability-focused Exhibition - The 'Get Onboard: Reduce. Reuse. Rethink.' exhibition at the Design Museum in London disrupts traditional exhibitions by highlighting and promoting innovative sustainability solutions in various industries.
Industry Implications
1. Airline Industry - The eco-friendly plane meals by PriestmanGoode present disruptive innovation opportunities for airlines to reduce plastic waste and transition to sustainable catering practices.
2. Packaging Industry - PriestmanGoode's use of ground coffee beans and rice husk as packaging materials opens up disruptive innovation opportunities for the packaging industry to explore more sustainable alternatives to single-use plastic packaging.
3. Design Industry - The sustainability-focused exhibition at the Design Museum creates disruptive innovation opportunities for designers to rethink and reimagine conventional practices with a focus on sustainability and environmental impact.
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