'Chocks Away' by Vogue UK Uses Vintage Aviation Theme
The model, Lily Donaldson, looks classically beautiful, and the work of photographer Tim Walker is breathtaking. His masterful use of lighting in this shoot is especially brilliant.
Implications - Consumers are nostalgic for the perceived simplicity of previous decades. By using war film photography, the editorial emphasizes a pre-digital era. Consumers are eager for a connection with that which transcends their chaotic digital lives. Marketers should draw upon nostalgia to grip consumers and catch their attention.