The model, Lily Donaldson, looks classically beautiful, and the work of photographer Tim Walker is breathtaking. His masterful use of lighting in this shoot is especially brilliant.
Implications - Consumers are nostalgic for the perceived simplicity of previous decades. By using war film photography, the editorial emphasizes a pre-digital era. Consumers are eager for a connection with that which transcends their chaotic digital lives. Marketers should draw upon nostalgia to grip consumers and catch their attention.