'Chocks Away' by Vogue UK Uses Vintage Aviation Theme

By: Cecilia Biemann - Published: Feb 4, 2009   Updated: May 31 2011 • References: fashiongonerogue
I love, love, love this vintage aviation themed editorial called 'Chocks Away' featured in the March 2009 edition of Vogue UK. The images look like stills from a romantic war film. Some of these photos are portrait quality.

The model, Lily Donaldson, looks classically beautiful, and the work of photographer Tim Walker is breathtaking. His masterful use of lighting in this shoot is especially brilliant.

Implications - Consumers are nostalgic for the perceived simplicity of previous decades. By using war film photography, the editorial emphasizes a pre-digital era. Consumers are eager for a connection with that which transcends their chaotic digital lives. Marketers should draw upon nostalgia to grip consumers and catch their attention.