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Plaid Trend Report

From Utilitarian Streetwear Ensembles to Pattern Clashing Campaigns

— April 8, 2012 — Fashion
Plaid is a common staple in many wardrobes, and in the past year this fashion item has become more popular than ever. However, just because this piece of clothing has timeless, age-old roots, doesn't mean it remains static. Fashion designers are constantly revamping this look, and pairing the pattern with unconventional pieces. Trend Hunter dives into the most forward-thinking ideas put forth with the Plaid Trend Report.

From catwalks with models dressed as mimes to caped menswear looks, plaid has been paired with items that stand out. In doing so, designers shed fresh light on this traditional look, allowing fashionable, risk-taking individuals to spice up their outfits instead of relying on the simple plaid pattern to do the trick.
Trend Themes
1. Modern Plaid - Innovative ways to revamp the classic plaid pattern by incorporating it into unconventional pieces and looks.
2. Pattern Clashing - Exploring the use of plaid in bold, non-traditional combinations with other patterns and prints.
3. Utilitarian Chic - The fusion of utilitarian streetwear with classic plaid patterns to create a fusion of function and fashion.
Industry Implications
1. Fashion - Incorporating innovative and non-traditional uses of plaid into fashion designs, especially in menswear and streetwear.
2. Advertising - Using plaid in bold pattern clashes and unconventional pairings to create eye-catching and attention-grabbing ad campaigns.
3. Interior Design - Creating unique home decor designs by incorporating plaid patterns in unexpected ways, such as oversized throws or patterned accent walls.
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