The 'Leggera' from Pizza Express is a Deceivingly Expensive Meal

By: Jacqueline Parrish - Published: Oct 29, 2009 • References: pizzaexpress and blogs.telegraph
In an effort to save money during this economic crisis, Pizza Express has come up with a novel, yet hypocritical way to cut down on ingredient costs, while providing a genius marketing scheme revolving around health.

Pizza Express is offering a special 'Leggera' (which translates as “light”) pizza that has a hole cut out in the middle and only contains five hundred calories per slice. The Pizza Express Leggera pizza may sound like a cost efficient way to cut down on calories, but the kicker is that it actually costs more than a pizza without a hole.