In an effort to save money during this economic crisis, Pizza Express has come up with a novel, yet hypocritical way to cut down on ingredient costs, while providing a genius marketing scheme revolving around health.
Pizza Express is offering a special 'Leggera' (which translates as “light”) pizza that has a hole cut out in the middle and only contains five hundred calories per slice. The Pizza Express Leggera pizza may sound like a cost efficient way to cut down on calories, but the kicker is that it actually costs more than a pizza without a hole.
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