Ferm Living Embraces Millennial Pink as an Accessible Color for All
Kalina N — March 8, 2018 — Art & Design
References: fermliving & fermliving
Ferm Living actively advocates the genderless aspect of color with its pink kids furniture collection that includes adorable dusty rose popcorn pillows, whimsically creative stripy snake cushions, fairy tale-esque wall storage, dotted play tents and many more rosy and confetti-patterned objects.
The Danish homeware brand is seeking to explore the merits of the pastel color as its serge in popularity is evident both in the context of the fashion and furniture industries. Reverting to the roots of pink -- dated back to ancient Greece and the works of Homer, Ferm Living is attempting to shatter the gender-specific stereotype that goes hand-in-hand with the color.
With the pink kids furniture collection, Ferm Living embraces the calming and mood-boosting effects of the nuance and aims to bring it to girls, boys and gender-ambiguous individuals.
The Danish homeware brand is seeking to explore the merits of the pastel color as its serge in popularity is evident both in the context of the fashion and furniture industries. Reverting to the roots of pink -- dated back to ancient Greece and the works of Homer, Ferm Living is attempting to shatter the gender-specific stereotype that goes hand-in-hand with the color.
With the pink kids furniture collection, Ferm Living embraces the calming and mood-boosting effects of the nuance and aims to bring it to girls, boys and gender-ambiguous individuals.
Trend Themes
1. Genderless Color - Embracing pink as a genderless color challenges traditional gender stereotypes and opens up new opportunities for inclusive design.
2. Popularity of Millennial Pink - The surge in popularity of millennial pink creates opportunities for businesses to incorporate this trendy color into their product offerings.
3. Mood-boosting Design - Designing furniture with calming and mood-boosting effects taps into the growing consumer interest in wellness and self-care.
Industry Implications
1. Furniture - The furniture industry can capitalize on the trend of incorporating pastel pink into their designs, catering to a wider customer base and challenging traditional gender norms.
2. Fashion - Fashion brands can leverage the popularity of millennial pink to create clothing and accessories that appeal to consumers seeking trendy and gender-neutral options.
3. Homeware - Homeware brands can explore the use of pastel pink in their products, creating a calming and aesthetically pleasing environment for customers looking to enhance their homes.
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