Delicate Pink Gaming Laptops

Razer's Blade Stealth 13 is Released for Valentine's Day 2019

A quartz pink gaming laptop will, without a doubt, capture attention at local coffee shops, in libraries or on campus. For Valentine's Day, Razer releases a new version of its Blade Stealth 13 that is adorned with s soft hue, creating an aesthetically pleasing yet incredibly functional portable computer.

The release takes a break from the often boring and somewhat unappealing exteriors in its category. Razer makes its quartz pink gaming laptop available to love-struck consumers at $1,600 USD. In addition to it, the tech company launches a range of accessories to compliment the Blade Stealth 13 and elevate one's work set-up to ethereal heights. The peripherals include a mouse, a gaming council, headphones with a stand, a microphone, a detachable keyboard and more.

Pastel Gaming Laptops
The rise of pastel gaming laptops infused with unique and appealing design elements presents an opportunity for tech companies to tap into the previously underserved market of female gamers.
Accessory Bundles
The release of Razer's Blade Stealth 13 accessory bundle presents an opportunity for tech companies to provide a comprehensive product offering that combines a range of accessories along with the main product.
Colorful Tech Peripherals
The trend towards aesthetically-pleasing tech peripherals highlights an opportunity for companies to elevate their product offerings through unique, colorful and visually appealing designs.

Industries Being Reshaped

Gaming Hardware
The rise of pastel gaming laptops with unique design elements presents a disruptive innovation opportunity for gaming hardware companies to attract female gamers, who have been previously underserved in the market.
Computer Peripherals
The release of Razer's accessory bundle and trend towards aesthetically-pleasing tech peripherals presents an opportunity for computer peripherals companies to differentiate themselves through comprehensive product offerings and unique design elements.
Consumer Electronics
The trend towards colorful tech peripherals presents an opportunity for consumer electronics companies to expand their product lines by offering visually-appealing products that are both functional and unique.
SCORE
1.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 23%
Freshness 8%