Pimp my Heart - HeartBeat Bass Booster

Pimp My Heart is a new bass system for your ride that amplifies your heartbeat.  The concept is that by amplufying heartbeat in real time a better psychological connection with onlookers can be attained, “By hacking on the technology/hobby that is often used as psychological armor, territory-marking tool, the project turn the body/vehicle relationship inside-out, addressing the vulnerability of human body and emotion and aims to understand our obsession on automobiles and it’s modification.”