The Pikachu nails alternates between close-ups of the cuddly electric critter's face and a wider-angled depiction where you can see the rodent's ears. Heyphoebehey, who painted the glamorous cuticles, also has a collection of other nail patterns on her Tumblr site. Personally, I can't wait until she paints Squirtle onto some lucky person's toenails.
Implications - Consumers enjoy adorning themselves with pop culture-related products because they allow them to demonstrate their unique interests. Corporations may consider making beautification products with media references to satiate consumer desire to express their pop culture interests.