This meme combines the notorious Myspace-esque self-portrait with Photoshop for laughable results. Anyone can take part in this Internet game; all you need to do is find a photo of yourself or your friend which was taken in front of a mirror using a cell phone. Then, simply cover up the phone with an alternate image which is completely unrelated. The possibilities are endless, and so are the laughs.
The brand new Photoshop iPhone meme will hopefully catch on, as it's honestly too fun to resist.
Implications - Internet memes allow consumers a great form of entertainment and social interaction as they create a unifying experience that can be shared. For this reason, consumers appreciate companies who use social media and Internet games to promote their products. Companies can appeal to potential target markets by developing Internet marketing campaigns that are interactive and viral.