If you are a big fan of The Smurfs, you will love the new app from GoldRun. Augmented reality has made it possible for individuals to not just see their favorite Smurf characters onscreen, but to also take photos with a virtual smurf on the iPhone.
GoldRun has developed an iPhone app, which creates a new kind of experience for consumers, one in which they can interact with their favorite animated characters in individual and fun ways. The free app, developed to promote the launch of The Smurfs in Blue-Ray and DVD, allows you to download a new Smurf every week, take photos with a virtual smurf and share your photos online.
GoldRun’s app will appeal to three sets of audiences: parents, kids and adult Smurf fans.
Stats for Pop Icon-Appearing Apps
Trending: Older & Mild
Research: 1,304 clicks in 229 w
Interest: 1.7 minutes
Concept: Photos With A Virtual Smurf
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
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