The Norte Photoblocker Prevents Social Media Mishaps

By: Harris Jay Rosenberg Alterman - Published: Dec 4, 2011 • References: creativity-online & youtube
Technological advances and social networking can turn your night out into a nightmare the next day if certain photos make it to the Internet, and the Norte Photoblocker aims to prevent these mishaps.

The latest advertisement from Del Campo Nazca Saatchi introduces the Norte Photoblocker. This device is a beer cooler that detects when a photo is being taken and shines a flash to make sure one’s reputation isn’t ruined. The Norte Photoblocker campaign is another advertisement that looks to solve bar problems in a humorous way. The campaign's slogan, "What happens in the club, stays in the club," is a motto many can agree with. This video has the potential to go viral and boost the brand image on Norte higher than expected. Stats for Picture Protecting Beer Coolers Trending: Older & Warm
Research: 4,451 clicks in 233 w
Interest: > 3 minutes
Concept: Photoblocker
Related: 59 examples / 45 photos
Segment: Males, 18-55
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