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Smartphone Sleeping Bags

'Bagby' Puts Phones to Bed for a Phone-Free Bedroom Challenge

— July 12, 2017 — Tech
People, especially couples, are increasingly disconnected from each other. Our ultra-busy and distracted brains and bodies are in need for phone-free spaces and moments like in the bedroom, the dining table or while driving a car. The world today is confusing distraction with entertainment and the depth of human relationships with the superficiality of social media interactions.

There are many opinions from leaders who recently brought this topic to the general attention. Also, many studies are pointing to smartphone addiction as a growing problem in the current digital distraction society in which we live in. One of the biggest barriers to solve the smartphone addiction problem is the approach we are taking. While everybody is trying to come up with the latest and greatest in technology, others believe what we truly need is a minimalist approach; we need to reduce the amount of time we engage with technology, and we need to create more phone-free spaces and experiences.

Taking a Phone-Free Bedroom Challenge has the potential to eliminate distractions. Some of the benefits this simple change in behavior include: falling asleep faster, improved mood in the mornings, having sweeter dreams, decreased anxiety and more intimate moments with each other. After husband-and-wife team embarked on this experiment, this experience led them to create 'Bagby.' Their aim is to help other people, especially couples, start their phone detox journey.

Bagby is a sleeping bag for your phone which has a built-in slit so you can charge your phone while it’s tucked away. It includes a removable hook and a classic non-digital alarm-clock. The aim is to help people disconnect and put their phones away so that they can spend more quality time and focus on what truly matters, especially during moments that matter.
Trend Themes
1. Phone-free Spaces - Opportunities exist for businesses to create products and services that encourage and support phone-free environments, such as 'Bagby'.
2. Minimalist Technology - There is potential for innovative solutions that prioritize reducing technology usage and creating phone-free spaces over creating the latest and greatest tech.
3. Digital Detox - Businesses can offer products and services that facilitate taking a break from technology and encourage more present and intimate interactions.
Industry Implications
1. Consumer Electronics - There is potential for the development of new products and technologies that prioritize minimalism over excessive phone usage and distractions.
2. Hospitality - Hotels and resorts can offer special packages that encourage guests to disconnect, unwind, and take a digital detox to rejuvenate and recharge.
3. Relationship Counseling - Counseling services can incorporate the use of products like 'Bagby' to help couples disconnect from technology and improve the quality of their interpersonal relationships.
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