The New Philips Iron Puts You in Charge

By: Chalaine Mantha - Published: • References: philips.au & yankodesign
A new Philips iron has emerged and is made out of ceramic. Although ironing hasn't changed much in the last few decades, this one might break the mold.

The "Easy Ironing" concept focuses on the consumer by letting you decide how much ironing you want to do and the iron will tell you how much water to use. The Philips iron is also very easy to clean and is one of the top 25 finalists in this year's Philips Awards. Stats for Idiot-Proof Ironing Trending: Older & Average
Traction: 6,627 clicks in 195 w
Interest: 2.8 minutes
Concept: Philips Iron
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: wi-fi enabled fridges, curvy cooking appliances, and 750w drying racks.