'Phenomenon' Sniffs Sneakers in S/S ‘09 Campaign

By: mediterranean - Published: Feb 3, 2009 • References: phenomenon & homotography.blogspot
It seems that Diesel opened the door to the use of sneaker and foot fetish in fashion ads after their infamous shot of Jon Kortajarena in the Spring/Summer 2009 campaign.

Japanese fashion house Phenomenon follows in the footsteps of Diesel with one of the models in their their new Spring/Summer 2009 campaign taking off his sneakers and sniffing them.

Such scenes used to be considered taboo and certainly not suitable for mainstream ads, but it seems things have changed. Stats for Fetishvertising Fashion Trending: Older & Average
Research: 40,090 clicks in 380 w
Interest: 4 minutes
Concept: Fetishvertising Fashion
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: sneaker fetish show, celebrity foot fetishes, and fetishvertising.