The Pharrell Williams x adidas Originals Campaign Champions Equality

By: Vasiliki Marapas - Oct 30, 2014
References: adidas & highsnobiety
The latest Pharrell Williams x adidas Originals campaign features an ethnically, racially and gender-diverse cast. Styled by fashion editor Jay Massacret, directed by Lloyd & Co. and photographed by Ryan McGinley, this campaign is both visually arresting and socially conscious.

The campaign comes fresh off the release of Williams' 'Solid,' 'Tennis' and 'Tennis Part 2' packs. The imagery for the campaign focuses on the second installment of the tennis range, featuring crisp white garments against the artificial green grass of a tennis court.

The moral of the campaign is that there is strength in numbers. It sees people cross boundaries, coming together to form a sense of unity, and, more specifically, a giant equal sign that's meant to reinforce the principals of equality: strength, acceptance and love.