Pfizer Wants Your Finger in the Hole for Viagra

By: mediterranean - Published: Apr 4, 2009 • References: adsoftheworld and homotography.blogspot
In order to get around the ban of direct-to-consumer advertising of prescription drugs on TV in Korea, Pfizer came up with these interactive ads to promote Viagra pills.

The ads come in the shape of a promotional hand fan with an image of an old or fat man without a penis. In order to use the fan, you have to put your finger in the hole, which instantly gives the guy an erection.

Brilliant!

The campaign was created by Cheil Worldwide, Seoul, Korea, with creative and art direction by Sanghun Yoo and graphic design by Bom communications. The copy and illustration is by Jeonghun Yoo.