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The Proudly Pastel PF Flyers Spring 2010 Sumfun Shoe

By: Brian G Randles - Published:   Updated: Jul 11 2011 • References: pfflyers & highsnobiety
Historic shoe brand PF Flyers is once again tapping into their historic footwear vaults. This time they set their time-traveling clocks to the year 1947 and have brought back the PF Flyers Spring Sumfun sneaker. Displaying black, natural canvas, Sky Blue, Kelly Green, and Navy colorways, the fair-weather kicks are perfect for all the shenanigans associated with the spring and summer.

Be sure to check out the entire collection above.

Implications - With North American sneaker designs becoming increasingly complex, consumers are becoming apathetic towards elaborately adorned shoes. In response to this public apathy, shoe companies are releasing a line of simplistic shoes to differentiate themselves from competitors. Corporations looking to stand out from their peers may consider simplifying product designs rather than complicating them.

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Concept: PF Flyers Spring
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Segment: Females, 12-35
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