The Peter Som Fall 2013 Line Will Make Its Debut Online

By: Jordy E  - Published: Feb 14, 2013 • References: petersom & fashionotes
The Peter Som Fall 2013 show will be streamed online. The designer resigned from his 9 a.m. slot at this year's New York Fashion Week, preferring instead to launch the line via a digitally broadcasted stream.

Som has done away with the chaos and commotion that often comes with live performances. The aggressive scenarios that go on behind the scenes have been altogether avoided here given his latest move, enabling the designer to put on a cinematic production. Som's decision has been largely influenced by what he believes audience members are in search of, "It’s a cross between a photo shoot, a music video and a fashion show, so I think it’s more exciting for the viewer." Stats for Streamed Digital Fashion Shows Trending: Older & Mild
Research: 812 clicks in 171 w
Interest: 0.8 minutes
Concept: Peter Som Fall 2013
Related: 104 examples / 80 photos
Segment: Females, 18-35
Comparison Set: 38 similar articles, including: vibrantly quirky editorials, punk parisian princess fashion, and urban cowboy catwalks.