Peter Ibruegger's collectible coffee cups have iconic mustaches imprinted on them, making them all the more eccentric. There's one recreating Magnum P.I. and another cheeky one of Charlie Chaplin.
Implications - In today's society, schedules are often overwhelmed with work commitments and other tedious day-to-day responsibilities, leaving little time for relaxation or recreation. Businesses that devote their efforts to contributing small amounts of enjoyment, pleasure or humor into the long days of consumers will see large returns. A consumer is likely to be drawn to a company that provides a brief and amusing escape.