Alicia Mayer in a Lettuce Bikini
Implications - PETA has made a habit of recruiting (usually sexy) celebrities to strip down and promote ways to stop animal abuse, and it's safe to say that these ads are effective. Not only do they immediately grab the attention of those interested in animal rights, they draw media coverage and attention from those who aren't.Stats for PETA's New Ad Campaign Trending: Older & Buzzing
Traction: 14,540 clicks in 395 w
Interest: > 3 minutes Concept: PETA's New Ad Campaign
Related: 72 examples / 55 photos
Segment: Neutral, 18-35 Comparison Set: 26 similar articles, including: voluminous waist accessories, 10 romantic excursions, and character-driven beer branding.