Alicia Mayer in a Lettuce Bikini

By: TechnoGadget - Published: Mar 5, 2007   Updated: Jul 13 2011 • References: & ecorazzi
Filipina supermodel Alicia Mayer is the latest celebrity to wear a lettuce bikini for PETA Asia Pacific's pro-vegetarianism. PETA activist Jodi Ruckley, actress Traci Bingham, and of course, Pamela Anderson has already slipped on lettuce bikinis once. “I'm asking people to turn over a new leaf and go vegetarian,” Alicia said “With so many delicious alternatives now available, it's easier than ever to enjoy great food without causing animal suffering”

Implications - PETA has made a habit of recruiting (usually sexy) celebrities to strip down and promote ways to stop animal abuse, and it's safe to say that these ads are effective. Not only do they immediately grab the attention of those interested in animal rights, they draw media coverage and attention from those who aren't. Stats for PETA's New Ad Campaign Trending: Older & Buzzing
Research: 14,609 clicks in 481 w
Interest: > 3 minutes
Concept: PETA's New Ad Campaign
Related: 27 examples / 21 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: travel reward-optimizing services, automotive air filters, and activity-focused yogurt branding.